How would you describe your design style?
“I like finding inspiration in something, in an object. That could be an industrial standard or an artform. I always begin with a reference to something — a material or a technique or a found object — an anonymous subject. If you take the Punched Metal Hook I designed for Hem, that was inspired by standardized parts that I found in a shop for industrial pieces like steel plates, arms and tubes. There were some mixed parts in varying diameters and when I saw the shape of the object I loved it. My feeling was that there was no design to change on this thing and we can supply this product all over the world, that it could be the starting point for a new industrial object. I can find inspiration and beauty in anything”
from the interview “Ask the designer” for Hem